The talk of the fashion world is the introduction of TOPSHOP‘s new Autumn/Winter 2014 campaign girl. Drum roll please. Introducing the iconic British supermodel, Cara Delevingne. At the mere age of 21, Cara has modeled for the likes of Chanel, Dolce & Gabbana and Burberry just to name a few – and now campaign girl for TOPSHOP! So casual. When you think of TOPSHOP you think trendy, you think cutting edge – this is exactly what the controversial model brings to the catwalk.
TOPSHOP is renowned for staying ahead of trends every season. It exemplifies affordable style, while its brave and irreverent approach has captivated the fashion-conscious shopper the world over. Previous TOPSHOP campaigns have featured Rosie Huntington-Whiteley, Lily Donaldson, Rosie Tapner and Eliza Cummings but this Autumn/Winter campaign holds a slight difference. It is the first time a TOPSHOP campaign will feature a single girl as Cara, single-handedly, dominates each image.
The Autumn/Winter 2014 collection speaks to the diverse and experimental style of a TOPSHOP girl as hero pieces with go-anywhere appeal take centre stage. The biker jacket, the Jamie jean, the Martha parka, Cara effortlessly personifies London style and brings it straight to South African shores.
Evening wear is re-worked as modern fabrications and astute tailoring play with the concepts of smart/casual dressing and urban sophistication; the statement sequin and feather cocktail dress worn by Cara epitomizes this look.
According to TOPSHOP’s creative director, Kate Phelan;
“Cara is a true TOPSHOP girl. Her style is confident and playful and she can be sophisticated and chic as easily as she can be cool and casual. Putting her spin on everything she makes the TOPSHOP collection her own. Her uninhibited natural energy is intoxicating, she is free spirited and fun.”
Keep a look out for the new collection as it launches in TOPSHOP SA stores from September 2014. In the meantime, check out the behind-the-scenes of the TOPSHOP shoot produced by Leigh Johnson.
The campaign images were shot in London by renowned photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan.
Cara’s personality is contagious – from modeling with elegance to pulling the ugliest faces – she makes the stereotypical “dumb model” a myth. Watch her famed ‘Harlem Shake’ video which took place backstage at TOPSHOP UNIQUE AW13.
Keep it Fashion Fab.
LJ ❤
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Lauren Jenae 