No to that white dress – you wore that last year. No to that butt hugging, leg flashing cocktail dress – it’s going to be like -1000 degrees. Hell YES to being styled by FOREVER NEW!
If you are in the same boat as me and have no idea what to wear to the Vodacom Durban July this weekend, then fear not, because FOREVER NEW‘s got your back. Or has got something quite literally for your back!
FOREVER NEW is offering you the destination to find your perfect outfit – head to toe! And to make life a little easier here are some chic looks, modelled by the oh-so-beautiful, Melinda Bam. Now you may not be Miss SA material, but with these outfits, no eyes will be on the races.
Embellished clutches can turn your outfit from evening to red carpet ready. Try this Evelyn Sparkle Clutch Bag to add a bit of glitz and glamour to a simple outfit.
This is my favourite look of them all. It might be a bit chilly, but hey, beauty is pain. This Shelby Organza Midi Skirt will turn heads and make you feel just like Melinda Bam.
As you have noticed headwear is a must for race days and you are bound to see many adorned clips and extravagant pieces but one thing I absolutely adore is this Taya Two Tone Felt Hat (R549). Not only is it a winter trend but it will keep your head warm too. Match this floppy hat with the Thalia Embellished Coat (R2999) and some Kimberly Spliced Leather Gloves (R449). Trust, black on black will always be in.
This race season FOREVER NEW has everything that you would need to ensure your best is on show at The Captains Table.
Keep it Fashion Fab.
LJ ❤
Want to know more about Lauren Jenae? Check out her website here.
November the 29th marked Johannesburg’s premier equestrian and fashion event of 2014 and lucky me, I got VIP access! Woohooo! The event? Well, the SANSUI Summer Cup, of course! The theme? “Hats Off” – Great for me because I absolutely DESPISE hat hair.
The Face of the SANSUI Summer Cup was none other than the beautiful V-Entertainment television presenter and socialite, Dineo Moeketsi. Apparently, she was handpicked because of her abundance of elegance, fashion flare, glamourous spirit and love for horse racing. I think it was just because this chick is everywhere nowadays!
The SANSUI Summer Cup was held at Turffontein Racecourse and had every ingredient horse racing fans and Joburg’s socialites could wish for in a perfect day out; 12 staggering thoroughbred races, a plethora of celebrities and thousands of glamourous hat wearing racegoers. Racing enthusiasts, fashionistas, and jockeys were kept on the edge of their seats – or saddles – when they saw the outfits that attended the event. Here are a few of my favs and, well, not so favs:
The Sunday Sun held some fashion awards at the event, which included Most Fashionable Couple, and obviously went to the stunning Jay Anstey and Ryan Hignett. Jay, wore this all white woman suit encompassing an open back with absolute elegance. While, Ryan, was dressed by Carducci and topped off his summer look by wearing a hat by Simon and Mary. Love the matchy-matchy!Another couple worth mentioning is Topbilling‘s Jonathan Boynton-Lee and Simba Mhere. Both, playing with pastel colours and adding the shades to make summer look stylish. These two make a great couple – don’t they? 😉And time for the Worst Dressed of the day. CRINGE! This condom inspired outfit is completely outdated, unflattering and unfashionable! I have no idea what this woman was thinking!? It’s actually best that no-one can see her face.
Not only were horses racing, but celebs were too! 20 of SA’s hottest Celebrities took to the race track in their sporty kit with charitable competitiveness for the “Racing. It’s a Rush Celebrity Charity Dash”. A heated sprint to raise funds for the event’s official charity, SOS Children’s Village. The winning celebrity had the credit of not only being the quickest celeb on the track but also the honour to handover a whopping R475 000 to this year’s chosen charity. So out of this lot who do you think won?
Did you guess right? The overall winner between the boys and the girls, was none other than the fitness fanatic, Stacey Holland! YAY!
So here’s what The Elite TV Girls wore to the event;
Candy Harris wore a beautiful high Neck fitted mini from Zara. Sheena D wore a sweetheart high-low dress from Robot Clothing and I wore a pearl lace playsuit from YDE matched with my favourite Strappy Sandal heels from Steve Madden.
With all that the SANSUI Summer Cup had to offer, the premium occasion proved once again, as it has year after year, that it is a unique union of the entertainment, sport and fashion industries in one powerful and exuberant event, making is a must for racing industry familiars, newbies, fashionistas and socialites.
To celebrate this years event The SANSUI Summer Cup paid a fun tribute to Jozi and some of its everyday jockeys – the taxi drivers. The viral video created, is a comical rhetoric about the fun and excitement of a day at the races showcased in a typically Johannesburg style via taxi drivers, which are synonymous with the city.
Keep it Fashion Fab.
LJ ❤
Want to know more about Lauren Jenae? Check out her website here.
TOPSHOP is not only interested in clothing the world but they’re also interested in making it a better place too. So, they have decided to auction the dresses made for the 2014 MET Ball Gala held in New York earlier this year. All the proceeds will be going to Fashion Targets Breast Cancer. The unique pieces, worn by celebrities such as Kendal Jenner, Toni Garn, Jourdan Dunn, Chanel Iman, Zoe Kravitz and Magda Palos, will go live on ebay from the 27th November in a 10 day auction. Better get auctioning!
Kendall wore a blush strapless dress featuring a delicate fold detail across the top of the bust line, with body contouring paneling and a dramatic volume at the hem. This beautiful shape was created using underlays of netting underneath the hem to support it and an internal corset to secure the dress from bust to waist.
Jourdan wore a vibrant Chartreuse silk gabardine dress with body contouring panels and a slash front detail. A dramatic back dress train with added volume at the hem creates an hourglass silhouette, shaping Jourdan’s body perfectly. Netting underneath the skirt supports the volume at the hem.
Toni wore a pale blue double silk Gazar dress with a delicate fold detail across the bust and back. The plunging back is supported to the waist by an internal lace-up corset. The slim silhouette through the hips, falls from the mid-thigh with dramatic volume, supported by a colour matched net under skirt.
Chanel wore a smoky silver double silk satin dress, with folded pleat detailing across the front and back panels. The dress is backless with two self-rouleaux straps to secure the front of the dress. The hem features a stunning train with floor sweeping panels.
Zoe wore an oxblood gown with a plunging neckline detail and self-rouleaux strapping details at the front and back of the dress to secure it. The thigh-high split and pleat detail at the top of the hip create a contemporary cocktail dress look.
Magda wore this rose pink strapless bandeau prom dress which features a pleat detail alongside the left and right panels of the bodice to emphasize a nipped in waist silhouette. The skirt of the dress has layered detail at the hem, also with inner net skirts to create dramatic volume. The inner lace up corset secures the wearer from bust to waist.
If you want to support a worthy organisation and receive a fabulous gown while doing so – then get auctioning now!
Fashion Targets Breast Cancer is a powerful force that unites the fashion world in the fight against breast cancer. The organisation was founded by Ralph Lauren in 1996, after he lost a close friend to the disease. Since it began it has raised over £13.5 million for the ground-breaking research of leading charity Breakthrough Breast Cancer. TOPSHOP has been a key partner of the campaign since 2007.
Find out more about Fashion Targets Breast Cancer:
We all know and love the brand Forever New! Want a sophisticated work outfit? Forever New. Want a gorgeous dress for a wedding? Forever New. Want an elegant playsuit for the Polo? Forever New.
Forever New is one of the fastest growing international brands in SA and I had the honour of attending the launch of its latest collection, #WildOrchid.
Celebrities, socialites and Forever New VIP customers attended the unveiling of the new Wild Orchid Collection. The colourful and energetic Wild Orchid collection was modelled in a unique fashion presentation by eleven of the country’s most illustrious female personalities. The aptly-titled Orchids included 5fm DJ, Sureshnie Rider; celebrity make-up artist, Gina Myers; socialite and journalist, Mokgadi Seabi; actress, Zakeeya Patel; TV producer and presenter, Lerato Kganyago; actress, Amanda du Pont; South African superbike champion, Janine Davies; publicist Melanie Ramjee; TV personality, Roxy Burger; blogger Allegro Dinkwanyane and actress Hayley Owen.
Early summer parties, tropical holidays and balmy nights set the scene for this spirited story, where vivid pinks and sunset coloured exotic flower prints are enhanced by clean white. Now, If you want these items, I’ve made it real easy for you. Just click on them and it’ll take you straight to them.
The beautiful actress, Amanda du Pont, wore this Isobel Tiered Lace Dress in porcelain (R699). All white remains a key summer trend, worn head to toe or with brightly coloured accessories and these retro oversized sunglasses finish the fun summer vibe.
Actress, Hayley Owen, modeled the pretty Bethany Ruffle Skirt Dress in vibrant chartreuse (R1139.75). Make a glamourous summer fashion statement with this simple yet head turning dress.
Actress, Zakeeya Patel, wore the Simone sweetheart sundress (R999). This dress with it’s vibrant floral print can go from a day at the polo to dinner with the girls.
Celebrity make-up artist, Gina Myers, wore the Adrianna Burnout Stripe Midi Skirt (R799) with a matching cross-over crop top. While bright new look co-ords are perfect for day wear, black can work just as well too.
Forever New also announced its sponsorship of The EPIC Foundation’s Fairy Godmother Project at the event. Founded by Alta McMaster, the charity assists underprivileged girls in Matric who do not have the financial means to purchase Matric Dance dresses. Forever New initiated its sponsorship by donating a number of dresses to the Project, as well as all profits made at the event. The eleven Orchids also each contributed a number of personal items to the Project, including special occasion’s dresses, shoes, jewelry and handbags.
The Forever New Wild Orchid Collection is currently available in all Forever New stores and select Edgars stores nationwide.
Last week Thursday marked the launch of the brand new Banana Republic store in Sandton City. However, as many of you might not know, this is the San Francisco brands’ second store in the country. I know right – apparently there’s one in Cavendish Square in Claremont? How is that going to help us Joburgers, hey?
It is so fantastic that South Africa is now becoming a part of the fashion world with the inclusion of top international brands in our stores. Banana Republic, being one of these brands, holds an approach to style, living and a state of mind that separates it from the crowd.
You have to check out the new Banana Republic Spring 2014 campaign. The brand’s campaign is a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination – and is obviously perfectly dressed every step of the way. This campaign was inspired by the spirit of it’s San Francisco roots and celebrates pure authenticity in it’s core qualities that define Banana Republic.
According to the Banana Republic global president, Jack Calhoun;
“We’ve been outfitters since our days on safari, and today we outfit people for their modern lives – for all those things that make up day to day life, and especially those big and small moments that matter most.”
The beautifully spacious and EXTREMELY clean store represents the imagery, look, feel and range of the Banana Republic brand. If it wasn’t for the Stuttafords group, this store would be something us mere South Africans could only dream about – or simply go online to check out. Whichever.
Many celebrities attended the event including Rolene Strauss, Ross Jack, Simba Mhere and Maps Maponyane but because this was a Banana Republic affair I decided to focus on those celebs who were dressed in Banana Republic from head to toe. Here, Isidingo star Michaella Russell and singer Leanne Dlamini were styled by fashion bloggers Ththi Nteta and Neil Doveton in the Banana Republic California Collection. This collection holds an effortless blend of laid back comfort and easy chic and is grounded in fresh, Sonoran desert neutrals. The palette for the collection ranges from soft white to cantaloupe and cognac accessories, with rich textures and design woven throughout.
Top Billing Presenter, Jonathan Boynton-Lee, shows this blend of comfort and chic in the Banana Republic’s iconic fashion piece – the chinos. I absolutely love the neutral colours on him and before our eyes start wondering over his sexy body – we are brought back to reality by those statement shoes. Thank goodness for the shoes!
The Binnelanders actress, Amalia Uys, displays where function and style meet in the California Collection. Here, she is wearing the must-have chic Sloan pants with a pattern and depending on her top, these pants are able to take her from day to night. I love the monochromatic trend and Amalia, with her gorgeous red bangs, makes this look so classy.
The new flagship store in Sandton City will showcase new and additional season trends, and concepts – the first store in Gauteng to offer the full Banana Republic shopping experience under one roof. The new store will offer modern apparel, footwear, and accessories including handbags, scarves and belts.
As previously stated the Spring 2014 campaign portrays true relationships, true style, and true emotions, illustrating life’s most precious and authentic moments shared between loved ones. Watch the Spring 2014 campaign advertisement, as you can see, real-life couples and families wearing their favourite brand.
Social butterfly, Candy Harris, wore a loosely knitted jersey in peach from Witchery, plain black TOPSHOP leggings and matched that with some Steve Madden nude heels to complete the look. The stunning, Sheena D, wore an olive green, sweetheart shaped cocktail dress from YDE and added a black heel from Sissy Boy. I wore a sexy, yet sophisticated V Mesh peplum top from YDE and added some street style in the form of my TOPSHOP leather leggings. To add some flavor to my monochromatic look I wore TOPSHOP beige ankle boots.
This is my favourite look of them all. It might be a bit chilly, but hey, beauty is pain. This Shelby Organza Midi Skirt will turn heads and make you feel just like Melinda Bam.
Another couple worth mentioning is 
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Last week Thursday marked the launch of the brand new 
Lauren Jenae 
