Steve Madden 2014 Spring Collection Out NOW!!

A rock-and-roll story of young love in the city unfolds for Steve Madden this spring. But not all of Steve Madden‘s life has been as glamorous as one would think. Did you know that he started out with just $1000 to his name and selling shoes out of the boot of his car?  Or that he was put in prison for alleged fraud in April 2005? Nope? Neither did I… Shoes out of a car boot or not, Steve Madden has undoubtedly built a 9 inch empire when it comes to shoes.

His latest Spring 2014 collection campaign is set in Williamsburg, New York and is inspired by young hipster couples that embody the 60’s Brit rock lifestyle. Late nights lead to early morning hangouts around their Brooklyn apartment and atop their roof over-looking the city skyline.

PLATO – GLADIATOR SANDAL – R899

 

Welcome to Gladiator City. The Steve Madden girl takes her love of vintage to the next level by sporting the styles of the Romans. The GLENDAEL gives a sexy twist to the Gladiator trend by adding height—a stacked platform and heel give her legs for dayssss.

GLENDAEL – PLATFORM STRIPPY SANDAL – R999

Turning heads is standard practice for the Steve Madden girl and the knee high ARISOTLE will make sure she’s grabbing attention wherever she goes. The shorter PLATO is perfectly styled with shorts, vintage t-shirt and floppy hat and sunnies – best suited for warm spring days spent outside.

KROATIA – FLAT STRIPPY SANDAL – R699

Heavy Metal rock-and-roll style. Never one to blend in with the crowd, the Steve Madden woman makes a statement in spring 2014 by rocking bold metals on her feet.

DAISEY – FLAT SANDAL WITH GOLD METAL BOW – R699

Sporting strappy flat sandals like the DAISEY and KROATIA, she stylishly goes through her day of vintage shopping, reading, and practicing guitar.

STRETCHE – ELASTICATED STILETTO – R1199

Elasticity – a must! Spring is all about music festivals, picnics, concerts and parties and the Steve Madden girl is doing it all in style. Sky-high cork wedges, like the ROPERR and PRIDE have elastic uppers, which make them daytime adventure-approved.

ROPERR – CORK WEDGE WITH PYRAMID GOLD UPPER – R999

Take the fierce STRETCHE stiletto out on nights when you want to embrace your inner rock goddess.

 

 

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 All these stunning shoes and more can be found in Steve Madden stores at Canal Walk, Eastgate, Fourways Mall, Sandton City and select Edgars stores nationwide.

Hurry up and get your feet looking stylish and ready for spring!

@SteveMaddenSA new Spring Collection now out!Absolutely love these Glendael Platform Strippy Sandals💗 #shoes #fashion pic.twitter.com/VihzVxTNIr

— Lauren Jenae (@LaurenJenae) August 29, 2014

Keep it Fashion Fab.

LJ ❤

Want to know more about Lauren Jenae? Check out her website here.

Follow LJ on twitter @laurenjenaevk and instagram @laurenjenaevk

#GSS Stay Gold

The Event: The Gold Street Society Launch. The Place: VIP Room Sandton. The Guest-list: UNBELIEVABLE!

Gold Street Society? Never heard of it? Well, if you think you know anything about fashion – this is a brand you never want to forget. Sure, it launched on April the 5th, but  just because it’s new doesn’t  mean its not ready to break the barriers of fashion.

Yianni Crease, the designer, is the tender age of 19 years but this is what makes his brand different from the rest. He is making clothes that his age group want. He knows his target market intricately and provides for them. He is young and edgy and this is depicted in his designs.  Here Yianni takes pictures on the red carpet with his Boss Models wearing Gold Street Soceity.

GSS is known as a lifestyle brand, as it incorporates urban and independent luxury street fashion. The focus is interesting necklines and cuts for men while tight leather fitting clothes for woman.  C’mon fashion lovers, join the movement, oh and stay gold.

Who better to talk fashion with than the SA fashion guru himself, my favourite, Maps Maponyane! Here the two share two similarities – both are fashion designers and models. Maps looking steamy in his Augustine attire. How does a man make a polar-neck look so good? Definitely a look that has to come in this fall. 

Other celebs included the ever-so-edgy Tamara Dey. Dressed head to toe in Topshop. Her chunky gold chain keeping it in line with the theme of the event #GSSStayGOLD. I normally do like leather on leather but I feel in this instance the leather is all a bit too much! Anyhoo, it’s Tamara Dey – she can get away with it.

Singer and songwriter, Chad Saaiman made an appearance looking as handsome as ever. The brown belt with denim-looking jacket gives his look a western/country feel, doesn’t it? Or is it just me? My favourite piece of his though, are his little gorilla pendants on his collar. Adds a touch of his quirky personality – absolutely love it!

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So Gold Street Society – I just had to go with the theme, here’s what I wore.

A low open back gold sequined mini dress from Young Designers Emporium. To keep it simple and not distract from the dress I kept my hair straight and simple and wore a simplistic black peeped-toe heel from Zoom. So the dress is all glam, my hair and shoes very simple – I just had to add some edge! So I decided to wear my favourite ear cuff from Forever 21.

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Rumour has it that Gold Street Society and Augustine have collaborated and their launch will be held on the 26th of June at Elevate. Look forward to seeing this awesome colab hit our fashion streets. Will see you fashionistas there.

Keep it Fashion Fab – and stay Gold.

LJ ❤

Want to know more about Lauren Jenae? Check out her website here.

Follow LJ on twitter @laurenvank and instagram @laurenjenaevk

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Video by Mark Paul Media, visit his website to check out cool interviews with Tamara Dey and Chad Saaiman.